Many of the “top dogs” of internet marketing have warned that 2007 will mark the year that online videos begin their real importance in making money online and driving traffic to your website. It’s the world of Web 2.0…and we need to realize that more now than ever.

I’ll give you a quick example of the real power of online video…but I’m going to move into another business entirely for this demonstration. It’s my OTHER love…the business of music.

You may not have heard of a band by the name of OK GO. Then again, maybe you have…even if you weren’t trying. That’s because the band became a study in the digital age - whether it was intentional or not.

A number of months ago, the band released a video that became so popular on the web that the band watched their latest album sales (which had been released about a year earlier) begin to climb, and climb, and CLIMB. According to the sales tracking website HitsDailyDouble:

Featuring the band performing a synchronized treadmill routine in a gym, “Here It Goes Again,� a track from the band’s Oh No album, released almost a year ago, the video has been viewed a staggering 2 million times on YouTube, earning monthly honors as Most Viewed, Top Favorites and Most Discussed Music Video, as well as #10 Most Linked All Time and #25 Most Viewed Music Video of all time on the popular site. Technorati has rated the video as one of the most popular linked by blogs.

Capitol Records President Andy Slater got off the treadmill long enough to state: “OK Go’s current success is a grass-roots phenomenon of the digital age. It is the product of long-term artist development for a credible, smart band that is connecting with fans the old-fashioned way through non-stop touring, and the new-fashioned way—through clever, trailblazing use of new media. Now, if only I could master the moves, I’d submit my own video to YouTube.”

Have you seen the video? If not, check it out right here…it’s for the song “Here It Goes Again”:

After the success of this video online, the band recognized that viral videos cannot be underestimated. So they stayed with what works, and just released another video - for another song - on the same album. Notice any similarities?

And to add one more “piece to the puzzle”…the video above, for the song “Do What You Want”, was actually the SECOND video for the song. The first video can be seen below. You’ll notice, while it’s a well-done video, it was missing a certain “formula” that brought them the success of “Here It Goes Again”.

So why am I bringing music into this discussion? What does OK GO have to do with your internet marketing business? Think about it…If a video can drive ALBUM SALES, just imagine what they can do for driving traffic to your website.

If you want to compete in any business, you have to be willing to adjust and adapt to current trends and technology. Online video IS where the success is at in 2007. Do what you can to make sure you take advantage of it.

It seems that Technorati hated the whole thing. They viewed the project as a massive “chain letter” and were contemplating banning any blogs that were involved in the collage. I still don’t know how I feel about their stance…I can see both sides of the coin.

On one hand, the project had become a massive “link dump” which was really generating backlinks to other 2000 Bloggers image maps. It was becoming a “cycle” with no real value behind the links, other than the exposure and backlinks.

However, on the other hand, I’m inclined to think - “WHO CARES?!?” The nature of the internet is such that things are constantly changing. I understand the value of backlinks…I really do. They should really be earned….not simply “given”. That is what creates QUALITY. But for most bloggers, it’s not about the pagerank…it’s more about the traffic. It’s more about “being part of something new, big, and different”.

The problem was that Tino (the guy who started the whole thing) never intended the code to be spread onto other sites…but it happened. People (myself included) wanted to contribute to the viral success of the photo collage, and reap the benefits of any backlinks and Technorati links.

I really do see both sides of the coin….and I’m really not sure where I fall on the opinion side of the issue.

But, out of respect for those who agree with Technorati’s position on the matter, I am removing the 2000 Bloggers page that I posted on Money2BMade a few days ago. I have chosen NOT to opt out of the project, but I do respect those who have. Therefore, I will not be another “branch” of this project, displaying the face collage on my website.

I’m extremely interested to see what implications this whole situation has on Technorati rankings, backlinks, and traffic in general to this website. I’ll keep everyone posted!

UPDATE: I’ve included the full 2000 Bloggers project on my site on a special page. Check it out right here!

Imagine my shock - and I do mean SHOCK - to find that my ugly mug was actually used as part of this project, with a link to Money2BMade! I never requested to be on the list…I just ended up on there somehow! Trust me, I’m flattered…it just is amazing how I ended up on the list in the first place! I’m a little confused, and really excited!

I guess it’s just a testament to getting your name “out there”. I’m an extremely small blogger in a sea of MILLIONS, so I can’t believe that I actually was chosen. I’m noticing some traffic from other blogs which have the 2000 bloggers featured on there…and even some from Technorati. If you came here to read more about the 2000 Bloggers story, please feel free to leave a comment with a link to your site!

The most infamous “Google Bomb” was when one typed “miserable failure” into Google’s search engine. The resulting #1 search result? George W. Bush.

Now whether you are on the President’s side of the political spectrum or not, this may still seem a bit humorous. But there is a large problem associated with this “phenomenon”. Such a search result is not exactly of a “quality” nature. Still…this little fact was not lost on a number of internet marketers…SEO “experts” in particular.

In fact, an incredible multimedia ebook was recently released by a man named Harald Anderson, called “Feed the Spiders“. I had never heard of the author until someone turned me onto his ebook, and I was blown away by the content. Harald discussed this Google phenomenon in depth in the book, which I highly recommend you go grab (it’s free!). BUT, before you do…

You should know that Google has just FIXED this little “problem”. According to the New York Times, Google has officially changed its “analysis of the link structure of the web”:

Google announced on Thursday on its official blog that “by improving our analysis of the link structure of the Web� such mischief would instead “typically return commentary, discussions, and articles� about the tactic itself.

How this change will affect us all in the future remains to be seen, but I’d keep my eye out for it. And if you’d like a whole different perspective on search engines in general, I still highly recommend checking out The Ultimate SuperTip. It’s free as well, and will open your eyes!

The site is called Giveaway of the Day, and is an awesome resource for finding great software tools - which actually cost money - and can be downloaded for free…for one day only!

The site itself is a great concept. It is its own traffic magnet. They know that a lot of their visitors will come back the next day to download the next free giveaway. And of course, like any real “quality” site, there’s something in it for you!

You’ll be able to see what the Giveaway of the Day is - every day - on the right side of this blog. Just find the section that looks like this:

It’s updated each day, and you can access your free download right away from Money2BMade.com! Now, back to what I was doing before this website got my attention…

The perfect example of a user-generated content - aka “Web 2.0″ - website, which has taken the internet by storm.

It was recently announced that RateMyProfessors.com was purchased by MTV Networks, adding another aquisition of a Web 2.0 site to the growing list. If nothing else, this should encourage anyone to pay attention to (and implement) the Web 2.0 technology in their websites and promotion.

I’m sure you wouln’t mind being bought out by a company like MTV or Google, right?

It’s not delivered to our door. We don’t sign for any packages. Nothing! We simply hit the “Pay Now� button, and within seconds we have our purchase in our email inbox. It really is amazing.

But of course, there are positive aspects of this exchange. Obviously we’ve decided that the “pluses� outweigh the “minuses� in this game of information buying on the internet. That’s why it has become so popular.

But there still is one major issue with purchasing information products online. It’s an issue that nobody has addressed effectively, yet there has been no real public outcry about its absence.

In the “real world�, we have groups like Consumer Reports to help us make smart purchasing decisions. Before we buy a product, we turn to such groups to learn which products are the “real deal� and which are just wastes of money. But why hasn’t there been an outcry for such a group online? For now, let’s learn how to spot a “quality� product from a “flop�.

Before you purchase an information product or a new piece of software online…

1. Pay attention to reputation – If you’ve just heard about the latest “amazing� ebook, hot off the presses, immediately ask yourself: “Who is the author?� If you’ve never heard of the author, be wary of his or her expertise. Search the author’s name on Google. Visit his or her other websites. Is this the author’s first ebook? What is the author’s reputation? These are just some of the questions that you’ll want to ask yourself before hitting that “Pay Now� button!

2. Seek out the advice of peers – Visit the Forums in your particular niche. Most forums have a section where you can seek out advice from other people who may have purchased this new ebook. Ask them what they thought of the product. Was it worth the money? Is it good for beginners? Just don’t ask them to “summarize� the book for you. They paid good money for the information, so you’ll have to do the same to learn the in-depth details of the book. Hey…you can even ask opinions on the author him/herself! Make use of these resources – they are invaluable.

3. Be wary of falling into the “hype� products – Maybe you’ve been itching to sign up this great new membership site because it’s “all the rage�. Sometimes, info products that are “hot� are not exactly “quality�. I’ve purchased products based on popularity alone, only to find the markets flooded with people who purchased the same book and is using the same techniques taught by the author. When this happens, the information inside becomes practically useless. Of course this is not always the case, but always beware of the “hot� new product, especially if everyone seems to be promoting it!

4. Seek out unsolicited, unbiased reviews of the product – Again, this can be extremely difficult to achieve. There are very few resources, with the exception of a brand new service called RatingsHub, where you can find such unbiased, user-submitted reviews. When you do find a review for a product, try to determine if the reviewer has any “interest� in reviewing the product. If a “review� contains ANY affiliate links inside it, you can simply consider it flawed. The reviewer may be trying to sway your opinion in order to get you to purchase the product through his or her affiliate link, therefore making them money. Always seek out unbiased, user-submitted reviews.

If you take these simple steps before purchasing another information product, you can ensure that every purchase you make is a smart one, and that you never hit that “Pay Now� button…only to “Regret Later�!

———————————————
Brett Laffin is an internet entrepreneur and is currently working with David Vallieres on a brand new website called RatingsHub. At RatingsHub, you can read user-submitted reviews of many information products available online, with no affiliate links, advertisements, or other distractions! Read the reviews, or write one of your own! Check out RatingsHub at http://www.money2bmade.com/reviews

I’ve just finished reading a free ebook called “The Ultimate SuperTip” by Harvey Segal, and my head is still spinning. You know that feeling you get when you read something super-exciting, and it gives you that “unstoppable” feeling inside??

Right now, that is exactly what I’m feeling.

This ebook - this FREE ebook - is quite possibly the most exciting thing I’ve reading in years…and I purchase a LOT of info products!!

If you’re dying to see this for yourself, then just click here to download your very own free copy. You don’t even have to enter your email address…Harvey is literally GIVING THIS THING AWAY!

Inside “The Ultimate SuperTip”, Harvey discusses the correct way to make money online, and proceeds to buck every bit of “conventional wisdom” with the following statement:

“…I have said GOODBYE to Search Engines”

Harvey discusses why he no longer relies on Google to drive traffic to his site, and shows you exactly what methods he uses to remain one of the most successful “gurus” on the internet!

But the real magic in this book lies in its final chapter…It’s an idea that will absolutely BLOW YOU AWAY. I guarantee it. I’m STILL breathless. Just don’t read ahead to find the Ultimate SuperTip…it really would ruin the power of it.

It’s a completely free download, but is worth THOUSANDS, in my opinion. He doesn’t even collect your email address. It’s amazing in every aspect. Check it out!

My favorite example of this idea is the iPod.

When Apple first released the iPod - to rave reviews - it seemed that the company had a winner on its hands. But even though all the signs pointed to success for the product, there was no way to truly predict the massive market that came to life over the following months. Or maybe there was.

When you go to the iPod section of a store such as Best Buy or Circuit City, you should take note of one main point: the iPod has its own section! There, you can purchase not only the iPod itself, but also iPod holders, Car adapters, iPod Docking bases, and the list goes on. But what is truly amazing about the whole thing is that most of these “accessory” products are made by other companies!

This tells you that these companies were able to see the future when it came to the iPod. They saw a market growing by leaps and bounds, and invested their time and resources to create products that responded to the growing demand of iPod users.

This example ties into all other aspects of business as well. As it is said - he who can respond to the needs of others with a product or service to satisfy their needs will find success.

So how can you forecast the future like these companies did with the iPod? Well, it’s not easy…but there are at least some ideas that you should be entertaining, with respect to future marketing opportunities.

If you can recognize the following trends, I believe that you will be setting yourself up for success in the years to come:

- There were approximately 78.2 million Baby Boomers as of July 1, 2005. These “Boomers” are slowly beginning to age, and as a result, a large portion of our country will become elderly all at once. I believe that those people who prepare for this change in demographic will find the most success in the future. These Boomers will need retirement services, health services, home care services, financial services, and so much more! Start the think about this now…because the future will be here before you know it! For more information on this topic, visit http://www.aginghipsters.com/!

- I think it’s a safe bet: the internet isn’t going anywhere. In fact, it continues to grow. And grow. And grow! The rise of websites such as Myspace.com and Flickr.com, it continues to evolve as well! In fact, this new wave of internet website has earned its own title: Web 2.0! User-developed content is the current king of the web…and will remain on top for the foreseeable future. That is why it is so important to get up to speed on the subject…or else risk being left in the digital dust.

These are two of the biggest trends that we can be *relatively* safe in predicting for the future. Take these trends and start brainstorming. What internet products can you sell to these markets? Could you create your own product to sell to them? What kind of websites will help the people in these markets in the near future?

If you think ahead, you’ll eventually be ahead. More on this topic coming soon!

I just finished reading through Ewen Chia’s new report entitled “How to Make Your First $1,000 Online in Just 30 Days”. It’s a great breakdown of my favorite topic - the MANY ways to make money online!

If you’d like to download the ebook for FREE, just click here!

It’s a great little book, and a fun (and educational) read. If you’d like to learn more about this topic, I highly suggest checking it out today!

Ewen is one of those “gurus” who really knows what he’s talking about. I’ve read a lot of his books, and each one has taught me something about the field of internet marketing. Trust his advice…take my word for it.